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CALIFORNIA CROCHET CO.
California based small crochet company
A friendly, hand crafted brand identity for a small business inspired by nature. The typography is adaptable to different use cases and features a simple asterisk which is used as a branding element when the name of the company is shortened from California Crochet Company to CalCroCo.
The flowers provide an extra element of organic, hand crafted feel to the brand. As do the pale, naturalistic colors.
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